Empowering 100M+ Farmers Through Agri-Tech
An Agri-Tech platform bringing soil testing and expert video calls to 19k+ pincodes, empowering remote farmers to transition to organic growth.
Project Overview
In a country where over half the population depends on agriculture, I developed FarmOnWheel.in, an end-to-end Agri-Tech platform. My mission was to bridge the gap between “legacy farming” and the high-demand global market by providing farmers with data-driven soil insights and expert guidance.
The Problem
Traditional farmers are often isolated from modern technology, leading to the inefficient use of fertilizers and low-yield “legacy” crops. With a $600B market at stake, the lack of accessible soil testing and expert advice was a major barrier to the transition toward profitable Organic Farming.
The Solution: A Seamless Agri-Tech Ecosystem
I built a platform that simplifies the complex journey from soil to market:
Logistics Network: Integrated a robust delivery system covering 19,000+ Pincodes across India, partnering with industry leaders like DTDC, Ekart, and DHL.
Soil Testing Marketplace: Farmers can book soil samples for collection at a minimal cost. Samples are tested in High-End Trusted Labs.
Expert Video Consultation: Post-report, I introduced a Video Call Support feature where experts provide crop training and suggest the best crops for specific soil types.
Transition to Organic: The platform actively promotes organic practices, aiming to position India as a global organic hub.
Technical Implementation
E-Commerce: Integrated WooCommerce to provide a seamless digital storefront for services and products.
Trust-Building Payments: To overcome the challenge of digital trust in rural areas, I implemented a “Pay when Pickup” model alongside standard payment gateways.
User Experience: Focused on a clean, accessible UI designed for users who may be new to digital platforms.